Domestic Tourists’ Mall Shopping Experience in the City of Bandung, Indonesia

One of the most popular tourism potential mostly preferred by domestic tourists in the city of Bandung is shopping tourism. The presence of Factory outlets, distribution store, trade center, and mall provides domestic tourists with a diverse choice for shopping. The best quality shopping experience is necessary for ensuring the tourists feel satisfied and finally revisit shopping centers in the city. This study, therefore, was aimed at finding out the level of domestic tourists' mall shopping experience. This explanatory study analyzed five shopping experience sub-variables, including price, facilities, merchandising, originality, and service quality. The results suggest that generally the domestic tourists have a good shopping experience in which the best shopping experience lies in mall facilities, and the worst one lies in the product originality.