Evolution of the use of “quality brands” in meat from small ruminant breeds (threatened with extinction) to foster animal conservation

A brief overview is presented of the main aspects involved in evolution of use of the term “quality branding” of meats from small ruminants, particularly those of endangered breeds, in support of their conservation. The assessment of IGP and DOP certifications, associated with product type, market preferences and volume of meats certified by associations of sheep and goat producers indicates that these “brands of quality” have not been successful in serving as mechanisms in support of conservation efforts of endangered breeds. To address this situation, a new proposal of quality assurance indicated by the branding “100% raza autoctona” (100% native breed) is currently being assessed and implemented in Spain. This branding involves interested parties at three levels (production, transformation, and commercialization), is compatible with DOP/IGP products, and seeks to stimulate the market for products derived from native breeds. It can be used to certify all products obtained from a breed recognized as native, including meat, milk, leather, fiber, as well as processed products.