Modelling Framework for Sustainable Co-management of Multi-purpose Exhibition Systems: The “Fiera del Levante” Case

An exhibition system is typically a physical open space made of several buildings devoted to performing demonstrations or social activities. Several examples of exhibition systems can be found word wide. The management of these spaces, even in presence of a limited number of activities, requires significant efforts: safety, welcome, merchandising, public services, etc. Nowadays, the new trend is to offer multiple, contemporary use of exhibition spaces, allowing exhibition events and regular social activities (commercial, cultural, etc.) to be dynamically intertwined, either to endeavor the huge economic investments behind infrastructures or to increase the attractiveness of the exhibition activities.