Guest Editors’ Introduction: The State of the Art on Corporate Reputation: A Special Section

This article provides an overview of our special issue on corporate reputation. Our aim is to present state-of-the-art research in the management and organization context that focuses on the corporate reputation of organizations. We propose that researchers must adopt a more branding-oriented mindset and emphasize more systematically the corporate reputation concept as part of the broader organization management efforts. The special issue contains five articles from renowned scholars and it is hoped that these articles will encourage further debate in this interesting research field of corporate reputation. We thank International Studies of Management u0026 Organization for providing us with this platform.