You don’t have to be an entrepreneur to be entrepreneurial: The unique role of imaginativeness in new venture ideation
Business Horizons, pp. 455-462, 2017.
Bestsellers like The Lean Startup and Business Model Generation have suggested that ideation—the generation and selection of ideas—is important to new venture creation; yet, little empirical research on the topic has been conducted. Using a creative problem-solving approach, we developed and tested a new scale that found imaginativeness p...More
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