Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand
Food Policy(2017)
摘要
•Consumers in an emerging economy (Thailand) are willing to pay more for fresh produce with food safety label and brand.•Consumer preferences for food safety labels are heterogeneous.•A state-owned food safety label (Q mark) triggered a positive WTP.•Private food safety brands are not equally perceived and valued by consumers.•Food safety labelling policy should be supported due to its high social desirability.
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关键词
Food safety label,Discrete choice experiments,Generalized mixed logit,Fresh produce,Thailand
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