Toward a Better Understanding of the Association Between Strategic Planning and Entrepreneurial Orientation — The Moderating Role of National Culture

Does strategic planning facilitate or inhibit entrepreneurial orientation within firms? While most extant research finds positive relationships between planning and entrepreneurial orientation, the strength of these relationships varies across studies. Based on data from 294 firms from nine culturally and economically diverse countries, the present study shows that national cultural dimensions (in particular individualism, power distance, and femininity) determine the effectiveness of strategic planning in driving entrepreneurial orientation in firms.