The Main and Interaction Effects of Package Tour Dimensions on the Russian Tourists’ Satisfaction

JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, pp. 274.0-289.0, 2016.

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Abstract:

This study aims to identify the effects of package tour dimensions on overall customer satisfaction. A literature review and analysis of data obtained from 4029 Russian tourists visiting Antalya, Turkey, enabled the authors to identify the dimensions of a typical package tour process. Thereafter, the main and interaction effects of packag...More

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