Bridging the Gap Between Business, Design and Product Metrics.

The integration of User-Centered Design with Agile practices studies the interactions between designers and developers and the alignment of the design and development processes. However, beyond the interactions with the development team, designers are often required to operate within a wider business context, driven by goals set on high-level metrics, like Monthly Active Users, and to show how design-led initiatives and improvements address those metrics. In this paper we generalize learnings from prior work on applying usability improvements to Jira, a project tracking software tool created by Atlassian, and we describe a structured approach to bridging the gap between feature work and business metrics.