Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends

    Organization Science, pp. 151-168, 2019.

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    Abstract:

    When organizations strategically adopt cultural elements—such as a name, a color, or a style—to create their products, they make crucial choices that position them in markets vis-a-vis competitors, audiences, and other stakeholders. However, although it is well understood how one specific cultural element gets adopted by actors and diffus...More

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