Webpage Depth Viewability Prediction Using Deep Sequential Neural Networks.
IEEE Transactions on Knowledge and Data Engineering(2019)
摘要
Display advertising is the most important revenue source for publishers in the online publishing industry. The ad pricing standards are shifting to a new model in which ads are paid only if they are viewed. Consequently, an important problem for publishers is to predict the probability that an ad at a given page depth will be shown on a user's screen for a certain dwell time. This paper proposes d...
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关键词
Predictive models,Advertising,Machine learning,Media,Data models,Pricing,Bidirectional control
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