Category membership, identity control, and the reevaluation of prosocial opportunities
Journal of Business Venturing, pp. 179-206, 2017.
We extend current knowledge on prosocial organizing by explaining how membership in organizational categories lead entrepreneurs to reevaluate their firmsu0027 activities and opportunities. Through a qualitative study of 46 firms that pursued B Corp certification, we developed an identity control model of prosocial opportunity. Our findin...More
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