The influence of market orientation on innovation strategies

    Journal of Service Theory and Practice, pp. 72-90, 2016.

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    Abstract:

    Purpose – The purpose of this paper is to examine the effects of market orientation on exploratory and exploitative innovation, and the moderating effects of family ownership on these relationships. Design/methodology/approach – This study utilizes multi-group path analysis and confirmatory factor analysis in LISREL on data from 228 firms...More

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