Small Business Orientation: A Construct Proposal

Rodney C. Runyan
Rodney C. Runyan
Rodney C. Runyan
Rodney C. Runyan

Entrepreneurship Theory and Practice, pp. 1042258718807172018.

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Abstract:

Entrepreneurship and small business management literatures diverged decades ago, with the former receiving the bulk of subsequent scholarly attention. The concept of a small business orientation (SBO) has not been widely and consistently employed in the literature. We present a conceptual framework aimed at clarifying the construct of SBO...More

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