Driving simulator study on the influence of digital illuminated billboards near pedestrian crossings

Kristof Mollu,Joris Cornu,Kris Brijs,Ali Pirdavani,Tom Brijs

Transportation Research Part F: Traffic Psychology and Behaviour（2018）

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摘要

•Digital billboards lead to visual distraction.•Digital billboard have negative consequences on perceived workload.•Digital billboards have, generally, a negative impact on driving behavior.•Digital billboards with a display time of 3 s have the most negative consequences.

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关键词

Driving simulator,Distraction,Driver behaviour,Glance behaviour,Mental workload

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