Holistic sustainability assessment of green building industry in Turkey

In the Turkish green building industry, firms need to do an industrial analysis as this market has an emerging nature and potentially unstable business environment. By performing such a strategic analysis, they may determine their own holistic sustainability approaches and thereby become long-lasting enterprises. Therefore, this paper presents a fuzzy model of the macro-environmental assessment (FMMA) in the green building industry in Turkey through PESTLE (political, economic, social, technical, legal, and environmental) framework. To achieve this objective, fuzzy synthetic evaluation was used in quantifying macro-environmental conditions (MECs). The required data for this analysis were obtained from professionals working in the national industry. To illustrate how FMMA works, the current case of the industry was presented. As a result, FMMA offers a comprehensive and practical tool. Given empirical findings, the effect of MECs on the industry was found to be medium-to-high. Also, technological factors were identified as the most effective group, followed by environmental, economic, legal, political, and social factors, respectively. Subsequent researches may examine other regions and industries by modifying the existing criteria and weights. Similarly, the green building industry may be investigated from the viewpoint of other parties in the market. Consequently, this study is first to offer a structured PESTLE quantification model and to evaluate MECs in this emerging industry.