Cost and Threshold Analysis of the FinishIt Campaign to Prevent Youth Smoking in the United States
International Journal of Environmental Research and Public Health, pp. 16622018.
In 2014, Truth Initiative launched the national FinishIt campaign to prevent smoking initiation among youth and young adults. The significant changes in the communications landscape requires further analysis to determine resource requirements for public education campaigns relative to their impact. This analysis estimates the cost of the ...More
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