Responding to a Potentially Disruptive Technology: How Big Pharma Embraced Biotechnology:
California Management Review, pp. 74-100, 2018.
How do incumbent firms respond over time to a potentially disruptive technology? This article documents the strategies of 12 large pharmaceutical firms over 25 years as they addressed the opportunity/threat of biotechnology. All showed awareness of biotechnology’s potential, but their response profiles varied dramatically in terms of timi...More
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