Responding to a Potentially Disruptive Technology: How Big Pharma Embraced Biotechnology:

    Ivanka Visnjic
    Ivanka Visnjic
    Simon Best
    Simon Best

    California Management Review, pp. 74-100, 2018.

    Cited by: 0|Bibtex|Views0|

    Abstract:

    How do incumbent firms respond over time to a potentially disruptive technology? This article documents the strategies of 12 large pharmaceutical firms over 25 years as they addressed the opportunity/threat of biotechnology. All showed awareness of biotechnology’s potential, but their response profiles varied dramatically in terms of timi...More

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