Measuring and managing organisations social media climate: the social media climate index
International Journal of Technology Marketing(2018)
摘要
Social media has a huge impact on companies. One core challenge is the management of a social media climate, that is, employees' perceptions of an organisation's values, norms, beliefs, and attitudes regarding social media. Yet, not much is known how social media climate is conceptualised, how it can be measured, and how an organisation's culture and social media climate relate. A core contribution of this paper is a measurement scale that can be used in academic research and as an audit tool for managers.
更多查看译文
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要