The Allure And The Paucity Of Design: Cultures Of Design And Design In Culture

Human-computer interaction (HCI) has traditionally framed itself as a design-oriented discipline. This position, in turn, frames design as HCI's primary tool for intervening or producing change in the world. By taking up two apparently contradictory suggestions-that there is less design in the world than there might seem, and that there is more of it around than ever before-this article examines the limits and rhetorics of design in HCI and in the broader cultural settings within which HCI is embedded.