Optimal Robust Ordering Quantity for a New Product Under Environmental Constraints

Cheng-Hu Yang
Cheng-Hu Yang
Xin Ma
Xin Ma

IEEE Transactions on Engineering Management, pp. 1-12, 2018.

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摘要

Rapid new product introduction is an effective method for firms to capture market share. Considering the growing concerns of environmental threats, firms are under intense pressure to measure their impacts on the environment. Before launching a new product, a firm should make the appropriate decision regarding the order quantity with inco...更多

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