Winery website loyalty: the role of sales promotion and service attributes
International Journal of Wine Business Research, pp. 138-152, 2018.
Purpose: toward buying wine on mobile phones and m-commerce website loyalty by examining a) the mediating role of sales promotion and b) the moderating role of service attributes of the m-commerce websites in influencing the mediation. Design/methodology/approach: A total of 3,318 completed surveys were collected. Drawing on a large non-...More
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