Winery website loyalty: the role of sales promotion and service attributes

Linda W. Lee
Linda W. Lee
Debbie Ellis
Debbie Ellis
Vicky Katsoni
Vicky Katsoni
Anne Lena Wegmann
Anne Lena Wegmann

International Journal of Wine Business Research, pp. 138-152, 2018.

Cited by: 1|Bibtex|Views0|

Abstract:

Purpose: toward buying wine on mobile phones and m-commerce website loyalty by examining a) the mediating role of sales promotion and b) the moderating role of service attributes of the m-commerce websites in influencing the mediation. Design/methodology/approach: A total of 3,318 completed surveys were collected. Drawing on a large non-...More

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