Disaster risk reduction among households exposed to landslide hazard: A crucial role for self-efficacy?

•Farmers that are more exposed to landslide risk have a lower intention to plant trees.•Awareness about landslide threat is high.•Perceived suitability of trees for landslide risk reduction is also high.•Self-efficacy is low among those households that have a low willingness to plant trees.•A non-protective response trap is proposed to explain our results.