Modelling the Intention to Adopt Halal Transportation Among Halal Pharmaceutical and Cosmetic Manufacturers in Malaysia

Halal transportation services enable Halal manufacturers to transport their products and maintain the Halal integrity. However, the adoption of Halal transport services in Malaysia is relatively low. This study employed the TOE framework to identify the factors that influence the adoption of Halal transport services by Halal pharmaceutical and cosmetic manufacturers. Data were gathered from 97 Halal manufacturers across Malaysia and analyzed using the Structural Equation Modelling approach to test the research model constructs. The findings showed that perceived benefits, customer and competitive pressure were significant factors in the adoption decision. Additionally, organizational readiness did not influence the adoption of Halal transportation.