Effects of the truth FinishIt brand on tobacco outcomes
Preventive medicine reports, pp. 6-11, 2018.
Abstract Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth employed branding to compete directly with the tobacco industry. In 2014, the launch of truth FinishIt reflected changes in the brandu0027s strategy, the tobacco control environment, and youth/young adult behavior. Building on a previo...More
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