Revisiting the imitation assumption: Why imitation may increase, rather than decrease, performance heterogeneity

Strategic Management Journal, pp. 1350-1369, 2018.

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Abstract:

Research Summary: Imitation is a central construct in strategy theory because it is assumed to diminish inter‐firm performance heterogeneity within an industry. We revisit this assumption, which is premised on the logic that imitated practices act directly to make the imitator more similar to its target. This logic is incomplete because i...More

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