Willing and Able: A General Model of Organizational Responses to Normative Pressures
Academy of Management Review, pp. 299-320, 2017.
We develop a conceptual understanding of when and how organizations respond to normative pressures. More precisely, we examine two main factors underlying the willingness and ability of organizations to respond to an issue: (1) issue salience, and (2) the cost-benefit analysis of resource mobilization. We suggest that decision-makers’ int...More
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