A Maxdiff Survey Of Chemotherapy Patient Satisfaction: Identifying Key Strengths And Enhancement Opportunities To Drive Process And Quality Improvement

e20565 Background: Patient satisfaction surveys using Likert-style rating scales are subject to response, level, and dispersion bias. “MaxDiff” or “worst-best” scaling allows opportunity to determine and quantify the relative importance of satisfaction drivers. The focus of this conjoint survey was to assess satisfaction with factors related to the chemotherapy experience, while simultaneously defining the relative importance of the satisfaction drivers. Methods: Sequential chemotherapy pts at four independent office sites were offered an “in chair” electronic tablet survey. The 38 question survey instrument was adapted from the Community Oncology Alliance Oncology Medical Home (COA OMH) patient satisfaction survey. Sample size was calculated to allow maximum sensitivity for analysis of questions/attributes at a 90% confidence level. MaxDiff scaling (Sawtooth Software) was analyzed using hierarchal Bayes estimation. Comparisons were made between male/female pts, age, length of time as OHC pt, and office s...