Are formal planners more likely to achieve new venture viability?: A counterfactual model and analysis
Strategic Entrepreneurship Journal, pp. 36-60, 2017.
Research SummaryThis study develops and tests a counterfactual model of the relationship between formal written business plans and the achievement of new venture viability. This is important because extant theory remains oppositional, and there is a practical need to provide guidance to founders on the utility of formal plans. To test our...More
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