Store attributes leading customer satisfaction with unplanned purchases
SERVICE INDUSTRIES JOURNAL, pp. 277.0-295.0, 2017.
Understanding which specific factors of retail stores' offering affect unplanned buyers' satisfaction may be of great interest to store managers as they could set ad hoc strategies to target these consumers and establish long-term, profitable relationships with them. Satisfied unplanned buyers could indeed return to the store where they p...More
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