The impact of retail store format on the satisfaction-loyalty link: An empirical investigation

Journal of Business Research, pp. 14-22, 2017.

Cited by: 11|Views0

Abstract:

Maintaining and improving customer loyalty is an important strategic goal for businesses as competition has intensified in almost all sectors of the economy. Retailers, in particular, feel the need to invest in customer loyalty more than ever before as channels and store format alternatives available for consumers to shop at have prolifer...More

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