Craft, magic and the re-enchantment of the world

    Max Ganzin
    Max Ganzin
    Alison Minkus
    Alison Minkus

    European Management Journal, pp. 285-296, 2017.

    Cited by: 9|Bibtex|Views0|

    Abstract:

    Abstract This essay challenges the prevailing view of progressive rationality and disenchantment as set out in Max Weberu0027s social theory and reproduced in organizational neo-institutionalism. We observe that rationality and disenchantment cannot exist in the absence of magic, mystery and enchantment. We argue that the contemporary c...More

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