Reputation at Risk: The Social Responsibility of NGOs

The study of Sustainability, Reputation, and Social Responsibility has put substantial pressure on businesses and corporations in recent decades to change behavior. This paper will view the accountability of NGOs in the context of these disciplines. It will examine, whether post-Soviet/post-communist NGOs funded by western governments and institutions act in a socially responsible manner and whether their impact on business reputation serves the societies in post-communist countries. The paper seeks to demonstrate the tendency (particularly of environmental NGOs) to focus on short-term goals that may in the long run hurt the investment reputation of the countries and NGOs themselves.