Service quality explains why people use freemium services but not if they go premium
International Journal of Information Management(2017)
摘要
•Freemium has become de facto business model for online services.•User responses were gathered from freemium games (N=869).•Service quality positively predicts intentions to continue using freemium services.•Quality of a freemium service is indirectly associated with premium purchases.•The effect of quality on premium purchases is mediated by use of freemium.
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关键词
Free-to-play,Freemium,Premium,Purchase behavior,Servqual,Service quality,Online games
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