Compensation and the Corporate Employee Benefits: Exploring The Dimensions of Employer Brand Practices in The Information Technology Firms in India

Employee compensation is the heart of the employment relationship, being of importance to both employees and employers. In India attracting, engaging and talent retention are not only involving questions of compensations packages. Employment experience in India also consists of economic, social, psychological, motivational and religious aspects. Current employees are the first brand ambassadors. Attracting and retaining high performing employees is a huge challenge for international companies. The compensation system of the Organization shows effect on employer branding and its try to retain talent employees for the long term success of the organization and value proposition of the organization.