Boosting Online Response Rates Among Nonresponders A Dose of Funny

Social Science Computer Review, pp. 08944393166561512017.

Cited by: 3|Bibtex|Views0|

Abstract:

Online data collection has become an extremely popular survey mode given its reduced cost, ease of administration, and timeliness. Although extensive research exists on the influence of e-mail invitation design characteristics to prompt survey participation, less is known about the effectiveness of e-mail reminders in prompting survey com...More

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