Boosting Online Response Rates Among Nonresponders A Dose of Funny
Social Science Computer Review, pp. 08944393166561512017.
Online data collection has become an extremely popular survey mode given its reduced cost, ease of administration, and timeliness. Although extensive research exists on the influence of e-mail invitation design characteristics to prompt survey participation, less is known about the effectiveness of e-mail reminders in prompting survey com...More
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