The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness
Journal of Business Research, pp. 6079-6087, 2016.
Social accounts are a powerful tool in influencing the behavior of organizational members during major change. Examination of their effectiveness has largely focused on the design of accounts to influence behavioral and affective responses. However, when used in real life practice, more individualized, interpretive and agentic responses t...More
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