Can I read your mind? Perception gaps in supply chain relationships

Hung Chung Su
Hung Chung Su

Journal of Purchasing and Supply Management, pp. 311-324, 2016.

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Abstract:

Abstract A buyer-dominant perspective in the existing buyer-supplier relationship literature reflects a common yet implicit “bilateral expectation” assumption. However, dyadic studies have revealed that the parties in a relational exchange may possess divergent views on many issues, which violates the bilateral expectation assumption an...More

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