Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approach

Sascha Kraus
Sascha Kraus
Man-Ling Chang
Man-Ling Chang

Journal of Business Research, pp. 5620-5627, 2016.

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Abstract:

Family (FFs) and non-family firms (NFFs) are increasingly shown to be distinct in their operations, including their marketing-related resources, decisions, and actions pertaining to innovation. The current research explores the possibility that while some drivers of innovativeness – radical innovativeness, in particular – may be common to...More

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