Augmented reality smart glasses: an investigation of technology acceptance drivers
International Journal of Technology Marketing, pp. 1232016.
Microsoft Hololens and Google Glass (Project Aura) are two examples of a new stream of wearable technology devices called Augmented Reality Smart Glasses that might substantially influence media usage in the near future. In this study, the authors draw upon prior technology acceptance research and propose an exploratory model of anteceden...More
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