Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets

•We examine the relationship between consumption emotions, customer satisfaction and WOM in hindi movie context in India.•The results indicate that for movies, consumption emotions are important predictors of satisfaction.•We found variations in the emotions' impact on customer satisfaction, which in turn partially mediates the impact on word of mouth.•Moreover, there are some moderating impacts of gender, income, and age.•The insights can help professionals in entertainment industry for developing new strategies for promoting movies.