A SHORT ANALISIS OF THE ECONOMICAL PERFORMANCE IN ROMANIAN TV SECTOR

Preparing for the future, it is essential to understand the flux of the bytes. In the digital world, mass-media market will be different: the receivers will be able to access not only 50 TV channels but 5.000 or maybe even 50.000! The audience rate will be known for each TV show as well as the hosts rating and what other offers there are for the same product segment in the other part of the world. The divergences about the audience survey determined by the advertisement price list will be gone because in the digital system we will be aware every moment of the audience rate. Mass-media consumers will be able to make their own program schedule, chosen from an almost unlimited number of possible offers and available choices. In July 2015, Romania will change the analogic TV emission system with the digital one. We are trying to analyze in this paper work if the economic actors that operate the TV sector in Romanian media market, are ready for this change. Apparently this change is not simple and without risks. Even though it may be expensive, it can be the only surviving solution for all the companies part of this sector.