Influencing Attitude Change for Sustainability through Persuasion

Chia-Hsin Wu,Chen-Hao Wuang, Yu-Hung Chou, Chia-Chih Chen, Pei-Ju Chen, Hsiao-Chen You,Yi-Shin Deng

World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering（2009）

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摘要

Food mileage is one of the important issues concerning environmental sustainability. In this research we have utilized a prototype platform with iterative user-centered testing. With these findings we successfully demonstrate the use of the context of persuasive methods to influence users’ attitudes towards the sustainable concept. Keywords—Behavior Change, Food Mileage, Persuasive Technology, Sustainability.

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