Customer-centered measurement of service operations: a B2B case study

This study examines how the customer can be utilized in performance measurement and evaluation of complex engineered service operations in the business-to-business environment. The framework put forth by Ukko and Pekkola for a customer-centered approach to performance measurement in service operations is used, focusing on the special nature of service processes and the customer’s perspective. The results of this case study show that in non-interactive customer-related processes, performance evaluation can be a viable alternative to performance measurement. In addition, enabling the customer to participate in the evaluation and measurement of service operations will generate not only new measures but also new services.