The Influence Of Competitive Pressure On Manufacturer Internal Information Integration

Research on competitive pressure plays an important part in understanding a firm's behaviour in its changing environment. This paper provides an empirical contribution to the knowledge of the relationship between competitive pressure and internal information integration in this area by focusing on manufacturer internal information integration. The findings show that the degree of manufacturer internal information can be explained by the competitive strength of the largest firm in the industry. From a management perspective, the results indicate the need to regard the competitive landscape as an additional lever of manufacturer internal information sharing.