The best of IBM innovation - advancements through overcoming technological uncertainties.

From a pure business perspective, IBMs primary goal is to earn financial return for its shareholders through the provision of products and services that meet the needs of its many and varied variegated clients. Given that IBMs business niche is in the realm of technology, IBM would have an additional goal of asserting its leadership in the world of technology. As Ayman Antoun, President of IBM Canada, states on IBMs website (https://www.ibm.com/ibm/ca/en/?lnk=fab-caen): IBM lives at the intersection of technology and business. This enables us to change the way the world works, and to make investments that contribute to Canadas future competitiveness and our society at large.