Attending to What Matters.

Online services are increasingly intelligent. They evolve intelligently through A/B testing and experimentation, employ artificial intelligence in their core functionality using machine learning, and seamlessly engage human intelligence by connecting people in a low-friction manner. All of this has resulted in incredibly engaging experiences -- but not particularly productive ones. As more and more of people's most important tasks move online we need to think carefully about the underlying influence online services have on people's ability to attend to what matters to them. There is an opportunity to use intelligence for this to do more than just not distract people and actually start helping people attend to what matters even better than they would otherwise. This presentation explores the ways we might make it as compelling and easy to start an important task as it is to check social media.