Collective nostalgia and domestic country bias.
JOURNAL OF EXPERIMENTAL PSYCHOLOGY-APPLIED(2019)
摘要
Three experiments tested and supported the hypothesis that collective nostalgia-nostalgia that is experienced when one thinks of oneself in terms of a particular social identity or as a member of a particular group and that concerns events or objects related to this group-increases individuals' ethnocentric preference for ingroup (compared to outgroup) products. Greek participants who recalled collective nostalgic experiences shared with other Greeks (compared to controls) evinced a highly robust preference for Greek (compared to foreign) consumer products. This preference is referred to as domestic country bias. Following a systematic replicate-and-extend strategy, we demonstrated that both idio-graphic and nomothetic inductions of collective nostalgia increased domestic country bias (Experiment 1), that collective nostalgia increased domestic country bias across different product categories (Experiment 2), and that collective self-esteem mediated the effect of collective nostalgia on domestic country bias and did so independently of positive affect (Experiment 3). We discuss theoretical and practical implications.
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关键词
nostalgia,collective nostalgia,domestic country bias,home bias,self-esteem
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