ISO certification and new product success in an emerging market
Asian Business & Management（2018）
摘要
The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.
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关键词
Information asymmetry,Quality management,Product innovation,Institutional development,Information accessibility,Emerging markets,China,International Organization for Standardization
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