International Approaches to Tobacco Prevention and Cessation Programming and Policy among Adolescents in India

Purpose of the Review India is not only one of the largest producers of tobacco in the world, but is also one of the largest consumers of tobacco products. Adolescents and young adults are the most vulnerable to tobacco addiction as early initiation is predictive of long-term use and health risks. This review seeks to provide an overview of policies and programs for tobacco prevention and cessation among adolescents. The research over the last few years is highlighted and recommendations for future programming and policy are proposed. Recent Findings Tobacco control programs for adolescents in India have mostly been developed for school-based settings. The focus is largely on increasing knowledge and awareness of tobacco harm. However, evidence-based prevention and cessation programming are lacking. Policies regarding advertising and marketing to youth are regulated by national legislation and informed by WHO’s global tobacco control treaty. Stricter implementation and consistent evaluation of these policies are integral to creating an environment for reducing tobacco use and improving health outcomes. Summary With the tobacco industry now marketing heavily to the most vulnerable groups, especially in low and middle-income countries, it is vital to develop programs and enforce policies for adolescents that are effective for prevention as well as cessation.